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| Client |
Global supplier of navigation information
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| Geography |
Europe
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| Project |
Market analysis and new market entry
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| Client need |
To understand after-market fitment of navigation systems and the role of dealers in selling these systems
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| AutoAnalysis contribution |
Explained to client how navigation systems are sold and what roles the franchised dealer network and independent channels play in this market
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| Outcome |
Client understood how it needed to re-position its product offering and what training and support it needed to give to different sales channels across Europe
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| AutoAnalysis Ltd. Suite 2, Blandel Bridge House, 56 Sloane Sq, London SW1W 8AX, UK. t: +44 (0) 20 7730 9884 / +44 (0) 20 7730 9840 e: enquiries@autoanalysis.co.uk |