Case Study
Steering wheels

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  Client

 

Steering wheel manufacturer

 

 
  Geography

 

Europe

 

 
  Project

 

Market analysis; sourcing strategies

 

 
  Client need

 

To understand vehicle manufacturers’ strategies for sourcing steering wheels with and without airbags


 
  AutoAnalysis contribution

 

Identification of supply patterns and preferences for modular sourcing

 

 
  Outcome

 

Client had vital data input to decisions re: new manufacturing plants

 

 
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