Case Study
Glass

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  Client

 

Japanese glass supplier

 

 
  Geography

 

Europe

 

 
  Project

 

Market analysis

 

 
  Client need

 

Japanese client with only a small presence in Europe needed to understand European OE and aftermarket supply channels to identify where it could best compete

 

 
  AutoAnalysis contribution

 

Analysis of glass supply by vehicle manufacturer and specific glass application; also analysed aftermarket supply arrangements

 

 
  Outcome

 

Client had detailed understanding of the OE and aftermarket supply patterns in Europe

 

 
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