Case Study
Headrests

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  Client

 

European headrest supplier

 

 
  Geography

 

Europe

 

 
  Project

 

Market analysis; Sourcing strategies

 

 
  Client need

 

To understand whether VMs would switch suppliers and what opportunities were open to the client

 

 
  AutoAnalysis contribution

 

Analysed structure of market, identified decision makers at VMs

 

 
  Outcome

 

New business opportunities identified for client

 

 
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