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| Case Study Image & reputation audits |
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| Client |
US supplier of in-car entertainment systems
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| Geography |
Selected countries in Western Europe
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| Project |
Appraisal of the brand image and reputation of the client’s technology in comparison with its competitors
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| Client need |
To understand the client’s product positioning relative to the competition and dealer perceptions of the brand
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| AutoAnalysis contribution |
We mapped the product’s existing brand position and compared it with that of competitors in dealerships across Europe
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| Outcome |
New marketing and sale promotion strategies were developed to increase sales and penetrate new markets successfully.
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| AutoAnalysis Ltd. Suite 2, Blandel Bridge House, 56 Sloane Sq, London SW1W 8AX, UK. t: +44 (0) 20 7730 9884 / +44 (0) 20 7730 9840 e: enquiries@autoanalysis.co.uk |