Competitor analysis and positioning

Here we would typically address the following issues.

• Who are your direct competitors?
• What products do they supply to which VMs and models?
• Where do they operate from?
• Where are their manufacturing sites?
• Where are their JIT and SILS sites?
• What is their technology focus?
• With whom do they have alliances and where are they?
• What is the source of their competitive advantage?
• What is their development strategy?

And other questions as discussed with the client.

Case studies

• Headliners
• HVAC modules and components
• Interior trim
• Lighting manufacturers
• Seat foam
• Seats