Image and reputation audits

This addresses:

• What do the target’s customers really think of the target company?

• How does it compare to the competition in terms of:
• Product range and technologies offered
• R&D capability
• On-time delivery, including JIT and SILS capability
• Product quality and ability to reduce failure rates and cut costs
• Perceived economic or financial stability
• Other criteria as agreed with the client

Case studies

• Assessment of the image and reputation of a prospective acquisition candidate
• Appraisal of the brand image and reputation of the client’s technology in comparison with its competitors